Supercharge Your Communications with the ParentSquare Playbook!

May 04, 23

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Supercharge Your Communications with the ParentSquare Playbook!

Our WSIPC Purchasing Program partner ParentSquare has developed a communications playbook to help you improve the impact of your brand and your communications, and to prepare for crisis communications.

Part 1: Elevating Your District’s Brand

  • Creating the two key elements of an impactful brand
  • Extending your brand across your district channels
  • Sharing your community’s stories - the key to a sustainable brand

Part 2: Forming a Communications Strategic Plan

  • Identifying your audiences and determining your goals
  • Developing your tactical communications plan

Part 3: Utilizing Communication Channels

  • Building your foundational channels
  • Extending connections with website and social media
  • Growing relationships with local media

Part 4: Preparing for Crisis Communications

  • Designating a team and creating a plan
  • Preparing yourself and your stakeholders for the unexpected
  • Considering what to do when the crisis is over

Click here to download the complete communications playbook!

Learn more about ParentSquare
ParentSquare provides a fully unified product that engages every family with school communications and communications-based services—all the way from the district office to the classroom teacher, and all in one place. Click here to learn more.

WSIPC’s Purchasing Program
WSIPC’s Purchasing Program connects K-12 public and private schools and public agencies to a network of technology partners, leveraging the power of the WSIPC Cooperative to provide competitively bid goods and services at a reasonable cost. Each vendor who becomes a part of WSIPC’s Purchasing Program has been awarded a bid contract through an official RFP process in compliance with Washington State Procurement RCWs.

ParentSquare is an awarded vendor of WSIPC RFP 22-03 Notification System Solutions.

WSIPC is a non-profit public agency that provides technology solutions (including SMS 2.0 and Qmlativ), services, and support to K-12 schools. WSIPC’s purpose is to help schools do more with every dollar and to empower them with the tools to work smarter. To learn how your district can become part of the WSIPC Cooperative, contact us at or 425.349.6600.

WSIPC. Inspired by education. Empowered by technology.TM

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